Develop IT

Product Management
Product Management is above all else a business function, focused on maximising business value from a product.
While involved with the entire product lifecycle, the product management's main focus is on driving new product development.
Differentiate those new products with USP (Unique Selling Points) is the number one driver of success and product profitability.

Depending on the company size and history, product management has a variety of functions and roles.

Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially oriented teams.
Often it translates business objectives set for a product by Marketing or Sales into engineering requirements.

Key words
  • combination of business and technology
  • Telco specific knowledge like InApp-Billing, Eco-Systems, DSL, etc.
  • good communication skills
  • challenging situations
  • understanding of Sales, Marketing, Finance and Tech
Typical methods
  • Product vision
  • Mind maps, Innovation management
  • Business planning, Market, Pricing, Marketing, Legal, etc.
  • Requiremetns management, User stories
  • Go To Market
  • Sometimes Agile Project management
  • Product lifecycle management